COACH: A NEW MODEL OF MANAGEMENT

Abstract

The business environment then undergoes changes, which requires greater competitiveness, greater differentials and constant improvements in quality, service and relationships. It has become strategic investment in improving the leader and investing in the professional development of the company's employees. The coach is gaining space and growing more and more within companies, being used to stimulate, motivate, develop, improve and retain the employee once again, resulting in greater productivity and better performance.